Spring 26 Campaign
Purdori
About the brand
Purdori (meaning "Pure Gift"). A pioneer in waterless skincare that replaces standard fillers with a proprietary, high-potency RO-ICE+ botanical base. It is built on a "love story" foundation, combining traditional natural remedies with clinical science.
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Brand values
Purity & Integrity: They use zero water fillers and prioritize safe, cruelty-free, and ethical sourcing.
Scientific Efficacy: They utilize advanced technologies like Orchid and Goji Stem Cells and Exosomes for proven results.
Environmental Stewardship: They give back to the planet, including a $1 donation per product to Water.org to support clean water access.
Goal
Drive Sales:
Transform viewers to buyers through educational storytelling.
Market Education:
Explain the value of a potent base to justify the luxury price point.
Emotional Connection:
Use the warmth of hand-drawn animation to differentiate Purdori from "cold" clinical competitors.
SEO and Copywriting Approach
Keywords:
Focus on "clean beauty," "waterless skincare," and "sustainable luxury."
Tone:
Focus on the emotional benefit of our pioneering technology. We must educate our customers so they understand why our products are better for their skin and better for the planet.
Target Audience (Meta Ads)
Consumers who align their spending with global causes like water conservation.
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Locations: Global (Expansion markets), USA (Eco-conscious hubs like Seattle, SF, Portland).
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Age: 25 – 45 years old (Millennials & Gen Z).
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Gender: All.
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Interests: Sustainability, Environmentalism, Ethical sourcing, Sustainable living, Zero waste.
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Lifestyle: Organic product, Veganism, Cruelty-free, Clean beauty.
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Philanthropy: Water.org, Charity Navigator, B Corporation.
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