Arievia Foundation
The event, Where Is the Money At, is an educational forum designed for Web2 professionals, founders, and operators who want to understand where capital, technology, and macro trends are actually moving, without hype or speculation. The core concept is capital as an ecosystem. Instead of focusing on price charts or hype driven imagery, the design visualizes capital flows, infrastructure, and networks as a living digital city. The floating data panels, grid systems, and layered symbols represent how money, technology, and policy interact in the Web3 economy.
Color Palette
The color palette balances futurism with credibility.
Deep navy and near black tones ground the design, referencing financial systems and infrastructure. Neon blues and cyan accents represent data flow, liquidity, and connectivity, while violet and magenta introduce energy and signal innovation.
Typography
The typography focuses on clarity and structure.
Geometric, futuristic typefaces are used for headlines to convey innovation and technology, inspired by digital interfaces and data systems. Supporting text relies on clean sans serif fonts to ensure readability across formats, creating a clear hierarchy that prioritizes understanding over visual noise.