Oifio is a lifestyle brand concept built around the idea of “love that never wilts.” Inspired by the Japanese word 木漏れ日 (komorebi)—the soft, dappled light that filters through trees—the project reimagines how we preserve fleeting moments of beauty. I developed Oifio’s brand story, visual identity, and business model, blending poetic sentiment with practical design. The concept includes a premium product line, crowdfunding strategy, and marketing plan aimed at turning emotional value into tangible keepsakes.