I designed a full branding and experiential concept for Nissin Pop-Up Experience, inspired by the Cup Noodle Museum in Japan. The project reimagined Nissin’s brand identity through an interactive and family-friendly event that combines creativity, education, and social responsibility. I developed the logo, ticket, and promotional materials, and designed a smooth S-shaped spatial layout that guided visitors through each stage, from purchasing and decorating their custom cup to creating their personalized noodle. The experience highlighted Nissin’s charitable initiatives and legacy as the “master of cup noodles,” blending playful design with purposeful storytelling to connect people of all ages through food and creativity