Social Career
Mobile App & Illustration Design
I designed the landing page and created a cohesive set of icons and stylized illustrations for Social Career’s new branding across both their website and mobile app. The goal was to bring approachability to the platform’s user experience, while maintaining visual consistency across digital touchpoints. Each illustration was designed to capture the spirit of community, creativity, and volunteerism, transforming complex ideas into simple, engaging visuals that strengthen the brand’s storytelling and enhance usability.
Center of Equity and Inclusion (CEI) Visual Design
I worked on the rebranding and visual system redesign for Pratt Institute’s Center of Equity and Inclusion (CEI), creating a cohesive and contemporary identity that reflects the organization’s mission of community, inclusivity, and empowerment. The updated design system includes a refreshed color palette inspired by warmth and optimism, paired with clean typography for accessibility and clarity. I developed new social media templates, event materials, and Instagram highlight icons to unify CEI’s visual communication across digital and print platforms. The rebrand brings consistency, vibrancy, and professionalism to CEI’s public presence, helping the center better engage with students and celebrate diversity through design.
Troops
Social Media &
Icon Design
I designed a cohesive set of icons and social media visuals for Troops, a startup platform helping users discover flexible part-time jobs in Hong Kong’s F&B industry. The visual direction is bold, energetic, and approachable, using vibrant colors, playful typography, and dynamic layouts to appeal to young job seekers. The custom icons highlight different roles within the industry, while the social media assets convey clarity and excitement, reinforcing Troops’ identity as a modern, people-centered job-matching platform.
VoyArt
Branding &
Visual Design
I developed the branding and visual system for VoyArt, an incubator program in Hong Kong that brings performance art opportunities to children from low-income families. The goal was to create an approachable and uplifting identity that reflects inclusivity, creativity, and play. I designed cheerful illustrations, friendly typography, and a bright color palette to make the program feel welcoming to both kids and parents. The visual direction balanced professionalism with warmth, helping VoyArt communicate its mission of accessibility and community storytelling through art.
